Top 100 Global Brand

BusinessWeek magazine recently picked up Top 100 Global Brand for the year 2008. The research was done by Interbrand Corporation, founded in 1974 and has its presence on different part of the globe. Simply to qualify for the global brand competition, each brand must derive at least a third of its earning outside it origin country (home country) and have publicly available marketing and financial data.

Based on the Research done by Interbrand Corporation for BusinessWeek magazine, Coca-cola is ranked as “Number One” brand and has a brand value of $66,667 Million(i.e 5,20,00,26,00,00,000.00/- NRs). The total revenue earned by Coca-Cola during the period Jan02 , 2007 to Jan 02, 2008 was $ 28,857 Million(i.e 2,16,42,75,00,00,000. 00 /- NRs) and out of which $5981 Million(4,48,57,50,00,000.00/-NRs) was the net income .

IBM Ranked 2nd based on the Brand Value, for the year 2008 with a total brand value of $59,031 Million. IBM had a total Revenue of $ 98,785 Million during the period of Jan 02, 2007 to Jan 02, 2008. Similarly Microsoft grabbed the 3rd brand for the year 2008 with the brand value of $59,007 Millions.

Following is the table that reflects the brand ranking and the brand value of the top 100 global brands.

2008 Rank	2007 Rank	Brand	Country of Origin	2008 Brand Value ($m)
1	1	Coca-Cola	United States	66,667
2	3	IBM	United States	59,031
3	2	Microsoft	United States	59,007
4	4	GE	United States	53,086
5	5	Nokia	Finland	35,942
6	6	Toyota	Japan	34,050
7	7	Intel	United States	31,261
8	8	McDonald's	United States	31,049
9	9	Disney	United States	29,251
10	20	Google	United States	25,590
11	10	Mercedes	Germany	25,577
12	12	Hewlett-Packard	United States	23,509
13	13	BMW	Germany	23,298
14	16	Gillette	United States	22,689
15	15	American Express	United States	21,940
16	17	Louis	France	21,602
17	18	Cisco	United States	21,306
18	14	Marlboro	United States	21,300
19	11	Citi Bank	United States	20,174
20	19	Honda	Japan	19,079
21	21	Samsung	Republic of Korea	17,689
22	New	H&M	Sweden	13,840
23	27	Oracle	United States	13,831
24	33	Apple	United States	13,724
25	25	Sony	Japan	13,583
26	26	Pepsi	United States	13,249
27	23	HSBC	United Kingdom	13,143
28	24	Nescafe	Switzerland	13,056
29	29	Nike	United States	12,672
30	28	UPS	United States	12,621
31	34	SAP	Germany	12,228
32	31	Dell	United States	11,695
33	30	Budweiser	United States	11,438
34	22	Merrill	United States	11,399
35	38	Ikea	Sweden	10,913
36	36	Canon	Japan	10,876
37	32	J.P.	United States	10,773
38	35	Goldman	United States	10,331
39	40	Kellogg's	United States	9,710
40	44	Nintendo	Japan	8,772
41	39	UBS	Switzerland	8,740
42	37	Morgan	United States	8,696
43	42	Philips	Netherlands	8,325
44	New	Thomson Reuters *	Canada	8,313
45	46	Gucci	Italy	8,254
46	48	eBay	United States	7,991
47	50	Accenture	United States	7,948
48	43	Siemens	Germany	7,943
49	41	Ford	United States	7,896
50	45	Harley-Davidson	United States	7,609
51	51	L'Oreal	France	7,508
52	52	MTV	United States	7,193
53	54	Volkswagen	Germany	7,047
54	47	AIG	United States	7,022
55	49	AXA	France	7,001
56	53	Heinz	United States	6,646
57	57	Colgate	United States	6,437
58	62	amazon.com	United States	6,434
59	56	Xerox	United States	6,393
60	58	Chanel	France	6,355
61	59	Wrigley's	United States	6,105
62	64	Zara	Spain	5,955
63	63	Nestle	Switzerland	5,592
64	60	KFC	United States	5,582
65	55	Yahoo!	United States	5,496
66	67	Danone	France	5,408
67	68	Audi	Germany	5,407
68	66	Caterpillar	United States	5,288
69	65	Avon	United States	5,264
70	69	adidas	Germany	5,072
71	71	Rolex	Switzerland	4,956
72	72	Hyundai	Republic of Korea	4,846
73	New	BlackBerry	Canada	4,802
74	70	Kleenex	United States	4,636
75	75	Porsche	Germany	4,603
76	73	Hermes	France	4,575
77	61	Gap	United States	4,357
78	78	Panasonic	Japan	4,281
79	83	Cartier	Switzerland	4,236
80	79	Tiffany	United States	4,208
81	74	PizzaHut	United States	4,097
82	80	Allianz	Germany	4,033
83	85	Moet	France	3,951
84	84	BP	United Kingdom	3,911
85	88	Starbucks	United States	3,879
86	81	ING	Netherlands	3,768
87	77	Motorola	United States	3,721
88	89	Duracell	United States	3,682
89	91	Smirnoff	United Kingdom	3,590
90	92	Lexus	Japan	3,588
91	94	Prada	Italy	3,585
92	90	Johnson	United States	3,582
93	New	Ferrari	Italy	3,527
94	New	Armani	Italy	3,526
95	87	Hennessy	France	3,513
96	New	Marriott	United States	3,502
97	93	Shell	Netherlands	3,471
98	96	Nivea	Germany	3,401
99	New	FedEx	United States	3,359
100	New	Visa	United States	3,338

Table Source: InterBrand.com

Referring to the BusinessWeek magazine ,Brand ranking was done based on the company’s total sell under that specific brand, and how much of those earnings result from the power of the brand.
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